Chapter 9: Make the News Comprehensive and Proportional
What is news? In chapter eight, Kovach and Rosenstiel said the principle of engagement and relevance helps explain how journalists can more effectively approach their stories. In this chapter, they introduced the principle that informs what stories to cover: Journalists should keep the news comprehensive and in proportion.
Kovach and Rosenstiel compare journalism with modern cartography. “It creates a map for citizens to navigate society. That is its utility and its economic reason for being,” Kovach and Rosenstiel said. Relating journalism to mapmaking helps journalists see that proportion and comprehensiveness are crucial to success.
In news, proportion and comprehensiveness are subjective; yet they are essential to journalism’s financial success. Kovach and Rosenstiel said people do not expect perfection, but the key element is credibility.
Chapter 10: Journalists Have a Responsibility to Conscience
The final principle, Kovach and Rosenstiel said, is one that journalists have come to understand about their work and that we as citizens “intuit” when we make our media choices. The ninth principle is that journalists have an obligation to exercise their personnel conscience. What does this mean? “Every journalist, from the newsroom to the boardroom, must have a personal sense of ethics and responsibility – a moral compass,” said Kovach and Rosenstiel.
An open newsroom is the best environment to fulfill the principles that have been outlined throughout the book. Kovach and Rosenstiel said “we [news organizations] need our journalists to feel free, even encouraged, to speak out and say, ‘This story idea strikes me as racist’.”
Finally, it is important for journalists to recognize a personal obligation to voice their opinion and differ with or challenge editors, owners, advertisers, and even authority figures if accuracy and fairness require they do so.
